February 18, 2026

Perplexity says it's moving away from ads and betting on subscriptions

📌 Key Points

Perplexity says it's moving away from ads and betting on subscriptions

Perplexity is shifting its focus from advertising to subscriptions and business sales.

The company aims to differentiate itself from OpenAI's ad-centric model.

Perplexity is based in San Francisco.

CEO Aravind Srinivas is leading this strategic change.

The move reflects a broader trend among AI startups to explore alternative revenue models.

Perplexity's decision may influence its long-term growth and sustainability.

The startup is positioning itself to attract a different customer base with subscription services.

This strategy could potentially enhance user experience by reducing reliance on ads.

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Original source: businessinsider.comView Original ↗

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